The third generation Mazda3 for sale in Toronto has been pulling in customers like flies to honey.

This should not be surprising, as the all-new Mazda3 is delivering the best in modern automotive finishing, sporty performance, and excellent fuel economy.

The biggest draw for aficionados, however, is that this car is crafted on the Kodo design language.

What is Kodo design concept?

Mazda designers have been continually on the hunt for innovative design concepts to give their cars an edge over others.

SkyActiv is one such highly successful campaign that showcases a novel concept packing in remarkable performance neatly blended with fuel efficiency features. In other words, SkyActiv is a slogan that encapsulates an umbrella of technologies built into the Mazda engine to brilliantly lift it a notch higher in saving fuel.

Ikuo Maeda, the head of Mazda’s design, has more in store to propel the company’s image.  

He has unveiled a new concept called ‘KODO- Soul of Motion’.  According to him, this new design theme is crafted to evoke an expression of motion. This inspiration is derived from the instantaneous movement seen in animals, which includes a concurrent flaunt of strength, beauty, and tension.

This is no doubt an abstract theme, but dealers know pushing up a Mazda3 for sale in Toronto requires ingenuous promotion, even if the car has established credentials. With many automobile brands vying for a sizeable market share, the going is not easy.

The auto industry has been witnessing topsy-turvy fortunes of late, and the key drivers for this chaotic trend have been a global slump in economy and the prospects of dwindling fuel reserves.

Although we are seeing some respite in the downturn, the challenges for the auto industry have not dried up. Auto designers, in order to to stay afloat in this cut-throat environment, have to continually come up with out-of-the-box ideas.

Mazda seems to be doing remarkably well. It is fulfilling two compelling needs that modern-day car drivers want. First, a great driving experience in a vehicle packed with modern gizmos, and secondly fuel efficiency.

SkyActive Technology is ably addressing the need of the latter with the following powerful features:

• Enhancing driving pleasure combined with eco-friendly and safety performance to drivers.
• Top-class engines developing record beating compression ratio to generate ideal combustion conditions.
• Super efficient transmissions.Low weight and highly rigid chassis delivering remarkable collision safety plus fuel efficiency by its reduced weight.

Kodo design is focusing on showcasing graceful disposition with hints of character beneath. In an instance, a viewer is swept off his or her feet. Driving pleasure and exceptional looks are the compelling elements of the Kodo design.

The all-new 2014 Mazda 3, a pick among new Mazda cars in Toronto, is both a looker and a performer.

The “soul of motion” concept, after already making inroads into models like CX-5 and Mazda 6, is now applying the Kodo fascination to Mazda3 as well.   

For dealers, the sale of Mazda 3 in Toronto or anywhere else for that matter should not be too difficult.